Recruiting members

Recruiting is important for our members and for our potential members – the more of us there are, the louder our voice and the stronger we are in defence of each other.

Why recruit?

The economy is in a crisis. Public services and jobs, pay and conditions are under attack.

Workers need the protection of a union more than ever.

And the more members we have, the better UNISON is able to campaign to protect public services and the workers who provide them, to stop discrimination, for equality of opportunity and for better pay and conditions of service.

Top recruitment tips

  • “Nobody asked me” is still the single biggest reason people give for not having joined a union.
  • The best people to recruit new members are the UNISON members working alongside them.
  • Successful recruiters can influence non-members to join when the union is seen to be active, has credibility, organises in a workplace and actively contacts potential members on a regular basis.

Recruiting members: our No 1 priority

We launched a major recruitment campaign in March 2013 to boost our strength in what general secretary Dave Prentis describes as “the most traumatic time in the union’s history”.

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Get members to recruit

Successful recruiters can influence non-members to join when the union is seen to be active, has credibility, organises in a workplace and actively contacts potential members on a regular basis.

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Supporting new activists

Activists are at the heart of our union and of our ability to organise and represent members. It is vital to recruit new activists and reps and offer them all the support they need.

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Spotting future activists

Organising isn’t just about recruiting members. It’s about getting members active – it’s about the very essence of trade unionism as the collective voice of working people, speaking and acting in their own interests.

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Selling the benefits

The economy is in a crisis. Public services and jobs, and pay and conditions, are under attack. Workers need the protection of a union more than ever. But how do we convince them of that?

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Starting the conversation

As with everything else in life, first impressions matter: they can have a huge effect when approaching potential new members.

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Resources