One of the most vital jobs of a steward is to recruit new members. UNISON has a much greater influence with local management and employers in organised workplaces with a high density of union membership.
Members have a stronger sense of confidence and ability to change things. And there is a much higher chance of winning recognition in non-recognised workplaces.
A stronger union
Such workplaces mean UNISON will have greater clout with employers and other unions.
They will have more stewards, safety representatives and workplace contacts who run the union locally and make sure the branch is truly representative.
‘Nobody asked me’
The biggest reason people give for not joining a union is: “Nobody asked me”.
And the best people to recruit new members are the UNISON members working alongside them.
Successful recruiters can influence non-members to join when the union is seen to be active, has credibility, organises in a workplace and actively contacts potential members on a regular basis.
The organising approach
The organising approach is where we encourage members to organise and take the lead themselves.
A number of projects have shown that this approach works very well in recruiting.
Benefits of membership
UNISON runs high profile advertising campaigns backed up by local staff and activists to let potential members know the essential cover at work UNISON provides, including legal help, financial assistance, a helpline, accident and injury compensation and exclusive member discounts. Members can tell other members about these benefits.
A recent UNISON advertising recruitment campaign saw branches, staff volunteers and activists take a simple message out into workplaces across the UK – now is the time to join UNISON. And it worked – there was a 44% increase in recruitment over the same period last year.