About this job
We are embarking on a major two-year digital work programme, which aims to transform the reach and quality of our digital engagement with members nationally and down to the level of thousands of individual branches. Data is central to this programme: we want to strengthen our data culture, with all parts of UNISON able to access and use data understand our members better than ever before and make decisions that better respond to their needs, views and behaviours.
The Digital Data Analyst will be a vital member of our digital team for this work programme, and the only member of the team focused solely on our data.
You will be in charge of maintaining and updating the data we hold. You will have extensive experience in using digital contact relationship management systems (Salesforce preferable) and bringing together contact data with data produced in email marketing platforms, survey systems and other tools.
You will be inquisitive and critical: you will proactively create theories around trends and patterns in our data and interrogate them, keeping UNISON’s goals in mind. You will know how to build a story based on evidence that turns our information into intelligence and offers clear actions to take forward. These stories will help UNISON to solve key digital challenges and to recruit, retain and organise our future members.
You will have an eye for detail: you will identify any problems or inconsistencies in our data and work to correct them. You will also bring some important technical skills, being able to understand and read JavaScript and other relevant scripts needed to collect and/or present marketing data.
You will have experience of using a wide range of digital analytical tools on the market, including Google Analytics, Facebook Insights and data analysis and presentation tools such as Tableau, Cognos, SPSS or others. You will be able to offer training and write guidance on how to analyse and understand key data sets or tools.
The digital team sits within UNISON’s communications unit and supports our marketing and engagement with members. You will be helping team members in communications and more widely to identify audiences, setup campaigns and track their success. Your experience working in similar departments will mean you understand how data protection legislation affects the way we use data for communications, and how data quality and other factors can affect things like deliverability of emails.
You will be required to deal with a range of people both inside and outside UNISON, so good communications skills and the ability to adopt different management styles are essential to succeed in this role.
This job is offered as a two-year, fixed-term contract with a particular focus on improving the union’s capacity to use our data to engage current and potential members.
Read on the UNISON digital blog: 6 amazing reasons you should apply to join the UNISON digital team
How to apply
To apply for this opportunity, please download and complete the General application form (under “Resources”).
See job description and person specification (under “Documents”).
Please note that ONLY the General application form will be accepted.
Please email your application form to j.besserman@unison.co.uk or alternatively post three hard copies to Jon Besserman, Communications Unit, UNISON Centre, 130 Euston Road, London NW1 2AY, quoting ref: CCP/CU/FF04.
Completed application forms must be received by no later than 5pm on Monday 19 September 2016.
Interviews will take place on Monday 3 October 2016.
About UNISON
UNISON is the UK’s leading public services trade union, with over 1.3 million members working in the public sector, private, voluntary and community sectors and in the energy services. We employ approximately 1,200 staff, with around 370 at our national centre in Euston in central London and the remainder in our 12 regions across the UK, including Northern Ireland.
UNISON is a dynamic, progressive union, committed to equality. We encourage men and women of all ages, Black and minority ethnic groups, disabled people, lesbian, gay, bisexual and transgender people to work with us.
