UNISON is speaking up for our members through our powerful new Public Service Champions campaign

Thank your public service champions

Our public services are at the heart of a healthy, fair and thriving society.

Every hour of every day, people who work in public services help make everyone’s lives better.

UNISON hears every day from its members – from cleaners to school meals staff; administrators to homecare workers; paramedics to police community support officers that despite their best efforts, public services are at serious risk and soon many will be unable to provide the support our communities need.



All eyes on the metro mayors

UNISON wants to see public services at the top of the agenda during the metro mayor elections

Photo of Gary Burgon at home on a couch

A moment to appreciate

Gary Burgon says ‘thanks’ to the strangers who saved his life

photo of John Edgington sitting on a settee with son Matthew Edgington sitting behind him on the settee arm

Intensive care, eternal thanks

An unprovoked assault outside a Manchester nightclub changed Matthew Edgington’s life for ever.

Screen Shot 2016-12-22 at 10.49.52

Thousands of people share film thanking public service workers

Last month, members of the public shared messages for all the public-service staff working over Christmas – and it’s been a huge hit

messy desk.

Save Our Services: Public pay the price of job cuts

Without a backbone of administrative and clerical workers to help take the strain, our vital local services will collapse

The Campaign

These public service champions are there when we all need them, They change our lives by making it possible for lives to be saved; children to be educated; older people to be cared for at home; our communities to be safer and young people to be given vital life-chances.

And we’re asking people to show their appreciation by thanking their public service champions at publicservicechampions.org

It’s impossible to imagine life without our public services.

But times are hard and public services are under increasing pressure. Our public service champions are being expected to do more with less and for less. But they keep doing it because they care. They care about patients, children, our neighbourhoods and our communities.

UNISON is speaking up for public services through our powerful new Public Service Champions campaign. We will tell the stories of those whose lives are changed because of the dedicated public service professionals behind the scenes. And remind people of the value of our public services, the unsung heroes who are part of the team that provides them, and the risks that they face.

So, look out for our advertisements in papers, on billboards, on the radio, at stations, on tube trains and on Facebook. And if a public service worker has helped you or your family, why not say thanks. Share the campaign, tell your family and friends about it and get them to say thanks too!

Screen Shot 2016-09-19 at 15.25.22



  • Are the stories in the ads real?

    The stories featured in the first phase of the campaign are based on the experiences of our members. They are factually accurate but the photographs are posed by models.

  • How can I find out more?

    We’ve created a dedicated website at publicservicechampions.org

    More stories and content will be added during the campaign.

  • How can I get involved?

    Tell your friends, family and colleagues about the campaign and like and share the ads on Facebook. We’re also asking people to show their appreciation by thanking their public service champions using the hashtag #thankyourchampions

    We’ll also be asking people to put pressure on politicians and opinion formers to defend public services from cuts and lack of investment. This part of the campaign will start with a call to action in the run up to the Government’s Autumn Statement.

  • How long does it run for?

    Even though the first part of the campaign runs until the end of October, the Public Service Champions is just the beginning of a much longer awareness strategy that will carry on until the next general election in 2020.

  • I’m a public service worker, how can I tell my story?

    UNISON tells the stories of public service workers – our members – every day through our publications, website and press work. If you have a story to tell, email editorial@unison.co.uk

  • What does it involve?

    There will be high-profile ads on billboards, rail stations, radio and newspapers across the UK together with tube adverts in London and ads on Facebook.

    These ads will highlight the experiences of people who use our public services every day. They will show how lives are saved; children educated; older people cared for at home and young people are given vital life-chances by the dedication of a whole team of public service professionals, often behind the scenes.

    We’ll follow this up with a more urgent online and social media campaign warning of the risks to vital services posed by continuing cuts and lack of investment.

  • What is the Public Service Champions campaign?

    It’s a high-profile advertising campaign from UNISON starting on 26 September standing up for the people who deliver our public services.

  • When does it take place?

    The first phase starts on 26 September and runs through to the end of the October – so will include the political party season.

  • Who is the campaign aimed at?

    The first ads are aimed at everyone – the general public – and will remind people of the value of public services and the unsung heroes – including UNISON members – who are part of the wider team that provides them.

  • Why are you doing it?

    The Public Service Champions campaign is designed to highlight UNISON’s work to defend and promote public services – work the union does every day.

    It follows on from research showing that UNISON members feel:

    • increasing pressure as continuing cuts squeeze our public services;
    • under-valued by politicians and the public for the vital work they do and
    • that the ethos underpinning public service is being neglected

    that general public does not recognise how much services are already being squeezed or the impact this could have on people’s lives.