UNISON’s 2014 recruitment campaign kicks off this week with more TV advertising, which will run through until the end of February.
Newspaper ads in the Metro nationwide will start in two weeks and regions and branches are organising recruitment events during this time. The advertising, paid for by UNISON’s general political fund, will feature across the UK.
Last year, the combination of advertising and on-the-ground recruitment and organising in workplaces saw the union increase recruitment by 30% compared to the same period the previous year.
An extra 22,733 members were recruited during March to October compared to the year before, bringing the total recruited during 2013 to 124,367.
General secretary Dave Prentis said: “Last year really showed that when UNISON puts its energy and resources into recruiting new members, we can do it – even in the toughest of times.
“Our organisers and activists have risen to the challenge and got out into workplaces and we’re supporting them with a widespread TV and newspaper advertising campaign.”
But he warned that with further government cuts leading to more public service redundancies in 2014, the union needs to keep its focus on recruitment and organising.
“UNISON is fighting to defend our members and protect public services. If we are to stay strong and resilient, recruitment needs to be our top priority. The good news is, we can do it.”