Improving pay is the way to solve care staffing crisis

Slick ad campaign glosses over exploitation and lack of sick pay

Commenting on the government’s new advertising campaign to encourage more people to consider careers in care, UNISON general secretary Christina McAnea said today (Wednesday):

“If the government ​is serious about recruitment, its first move should be to ​ensure care workers ​get a decent pay rise. Any ad campaign pushing a job without sick pay, where poor treatment and exploitation are rife, will struggle ​to succeed.

“Everyone wants a world-class care service able to support all who need help​ with assistance provided by an experienced and valued workforce.

“But instead of a campaign to attract much-needed new recruits, this seems more about the government justifying what little it’s done so far on social care.

​”The sector’s problems are huge and so much more is needed if the years of wrongs are to be put right with major, long-lasting reform.”

Notes to editors:
-UNISON is the UK’s largest union with more than 1.3 million members providing public services in education, local government, the NHS, police service and energy. They are employed in the public, voluntary and private sectors.

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