- Conference
- 2024 Water, Environment & Transport Conference
- Date
- 26 February 2024
- Decision
- Carried
UNISON, as a leading public service union, has always been at the forefront of advocating for workers’ rights and welfare. In a rapidly changing work environment, innovative and effective recruitment strategies are crucial for UNISON’s continued growth and influence. UNISON Branches in the Water, Environment and Transport sectors recognise the need for such innovation in our recruitment strategies. Branches across our union face significant challenges in their recruitment efforts, including the substantial workload involved in creating industry-specific recruitment materials and the critical need for these materials to adhere to UNISON brand guidelines and values. This situation often results in varying levels of quality, duplicated efforts and inconsistent messaging, which can dilute branches impact and effectiveness in attracting new members.
We propose that UNISON commissions the creation of a short, impactful recruitment video. This video should be designed in conjunction with our SOG’s with the flexibility to allow for retrospective customisation, enabling different industries and branches within our union to tailor the messaging and visuals to their specific audiences without compromising on brand consistency.
The creation of a customisable recruitment video would represent a strategic investment in our union’s growth and influence. Such a video would significantly enhance our recruitment efforts across our branches and various types of social media, allowing a more modern recruitment focus, reducing the workload on our volunteers and staff while ensuring adherence to our brand guidelines. Moreover, a compelling and professionally produced video can serve as a powerful tool in attracting young members, effectively communicating our values and showcasing the benefits of joining UNISON while simultaneously demonstrating a future vision of Trade Union representation in those sectors.
The video’s content should include but not be limited to:
• A clear, engaging message that communicates the benefits of UNISON membership.
• High-quality production values that reflect positively on our brand.
• Features that allow easy customisation for different sectors and branches, such as modular sections or adaptable text and imagery.
This motion therefore calls on the Water, Environment & Transport SGE to:
1)Commission the Development of a High-Quality Recruitment Video: A short, impactful video that succinctly outlines the benefits of UNISON membership, the importance of collective action, and the support and resources available to members.
2. Ensure Customisability for Sector-Specific Messaging: The video should be designed with modular segments that can be easily customised to include sector-specific information, testimonials from members, and messages from branch leaders, allowing for tailored recruitment efforts across different industries and branches.
3. Adhere to Brand Guidelines: The production of the video must strictly follow UNISON’s brand guidelines to maintain consistency and professionalism in our communications, reinforcing our identity and values as a union.
4. Facilitate Easy Distribution and Use: Provide the necessary tools and training for branches to customise, distribute, and effectively use the video in their recruitment campaigns, both online and in face-to-face engagements.
5. Evaluate and Report on Effectiveness: Establish metrics to assess the video’s impact on recruitment efforts and report back to the membership on its effectiveness and any adjustments made to improve its reach and impact.
By supporting this motion, This conference will be taking a significant step towards modernising our recruitment efforts and strengthening our union as a whole.