Writing an effective blog is about grabbing the attention of the reader while being engaging and informative. Achieving this means focussing on length and style. In terms of length, try and keep to a word count of between 300 and 600 words, as this should mean all the relevant information is included without going into too much detail.
For style, everyone has a different way of writing and communicating, so be yourself and write in a way that is comfortable and natural for you – try to be conversational and write as you’d speak.
Blogs can be placed in a number of places, such as a branch website or on social media. If there are local, supportive community websites or newspapers, they may also be willing to take a blog too.