About this job
UNISON has led the way in the UK union movement in digital innovation — with a focus on using digital tools to support our activists and organisers on the ground, engage our members and add value to outward-facing campaigns and recruitment programmes.
A central part of the work is initiating, developing and testing powerful engagement programmes that reach and engage our members and supporters at key points in the ‘member lifecycle’ – for example, when they join, when they’re interested in becoming more active in UNISON, when they’re being balloted about potential industrial action or when they’re thinking of leaving.
The Digital Engagement Programmes Officer will participate in the planning, production and evaluation of our mass digital engagement programmes, developing and co-ordinating communications taking place across email, SMS, social media (paid and otherwise), video, the website or other channels.
You will have an understanding of digital marketing and have used a range of digital platforms and tools for email marketing and member engagement.
You’ll be adept at gathering insights from all stakeholders in order to build a full picture of the objectives they have for each programme you develop. You’ll use these insights to plan communications that are relevant, timely, well designed and delivered in the format most likely to reach a member and meet those objectives.
You will work with a range of people both inside and outside UNISON, so good communications skills and the ability to adopt different management styles are essential to succeed in this role. You are always ready to roll up your sleeves and pitch in wherever you might be needed, a key trait for a team that has a busy few years ahead of it.
How to apply
To apply for this opportunity, please download and complete the general application form and monitoring forms (under “Resources”) and see job description and person specification (under “Documents”).
Please note that only the General Application form will be accepted.
Please email your application form to Jo Whelan at j.whelan@unison.co.uk quoting ref: CCP/63
Completed application forms must be received by no later than 5pm on 5 April 2019.
Interviews will take place on 26 April 2016.
About UNISON
UNISON is the UK’s leading public services trade union, with over 1.3 million members working in the public sector, private, voluntary and community sectors and in the energy services. We employ approximately 1,200 staff, with around 370 at our national centre in Euston in central London and the remainder in our 12 regions across the UK, including Northern Ireland.
UNISON is a dynamic, progressive union, committed to equality. We encourage men and women of all ages, Black and minority ethnic groups, disabled people, lesbian, gay, bisexual and transgender people to work with us.
