About this job
We are embarking on a major two-year digital work programme, which aims to transform the reach and quality of our digital engagement with members nationally and down to the level of thousands of individual branches. A central part of the work is developing powerful engagement programmes that reach and engage our members and supporters at key points in the ‘member lifecycle’ – for example, when they join, when they’re interested in becoming more active in UNISON, when they’re being balloted about potential industrial action or when they’re thinking of leaving.
The Digital Engagement Programmes Officer will lead the planning, production and evaluation of our mass digital engagement programmes, developing and co-ordinating communications taking place across email, SMS, social media (paid and otherwise), video, the website or other channels.
You’ll have an intuitive understanding of audiences; what motivates and drives them to engage with our work, whether different forms of language, types of content or methods of delivery. Your aim will always be to make the member experience as straight-forward and pleasing as possible.
You will have used a wide range of digital channels and will understand the strengths and weaknesses of each, able to evaluate which is suitable for what purpose. You will be a forward-thinking person, full of ideas that you are itching to try out – and then analyse to see whether they worked.
You’ll be adept at gathering insights from all stakeholders in order to build a full picture of the objectives they have for each programme you develop. You’ll use these insights to plan communications that
This job is offered as a two-year, fixed-term contract with a particular focus on delivering a wide range of innovative digital products that support us in engaging current and potential members.
How to apply
To apply for this opportunity, please download and complete the General application form (under “Resources”).
See job description and person specification (under “Documents”).
Please note that ONLY the General application form will be accepted.
Please email your application form to firstname.lastname@example.org, quoting ref: CCP/CU/FF02. Or alternatively post three hard copies to Jon Besserman, Communications Unit, UNISON Centre, 130 Euston Road, London NW1 2AY.
Completed application forms must be received by no later than 5pm on Monday 19 September 2016.
Interviews will take place on 30 September 2016.
UNISON is the UK’s leading public services trade union, with over 1.3 million members working in the public sector, private, voluntary and community sectors and in the energy services. We employ approximately 1,200 staff, with around 370 at our national centre in Euston in central London and the remainder in our 12 regions across the UK, including Northern Ireland.
UNISON is a dynamic, progressive union, committed to equality. We encourage men and women of all ages, Black and minority ethnic groups, disabled people, lesbian, gay, bisexual and transgender people to work with us.