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FURTHER INFORMATION

Link to another page on this siteUNISON pensions
Here’s everything you need to know about pensions and how they affect all UNISON members

Link to another page on this siteLocal Government Pension Scheme
This section has all the news on the local government pension scheme and on-going campaign

Link to another page on this siteUNISON recruitment
Get hints and tips and new material on the best ways of recruiting new members

The government has revoked changes to the Local Government Pension Scheme scheduled to come into force on 1 April 2005, after pressure from UNISON and other trade unions. The triumph has also been a valuable recruiting tool

Pensions victory aids recruitment

“We’ve had people joining who would never have considered it before,” says Oxfordshire county branch secretary Mark Fysh on why membership in his branch has shot up during the local government pensions dispute.

“This issue has transformed how people see the union and they are recognising that we can do a lot of good.”

The hard work and campaigning of UNISON against the changes to the pension scheme - nationally, in regions and branches and by members - has paid off.

Lengthy negotiations between UNISON general secretary Dave Prentis and deputy prime minister John Prescott have resulted in a momentous breakthrough in the dispute making it an excellent time for recruitment.

The talks between Prescott, Prentis and representatives from other public sector trade unions paid off when the deputy prime minister pledged to revoke changes to the pension scheme scheduled to come into force on 1 April.

Prentis expressed gratitude to the branches and regions for all their hard work.

“Thanks to all of you who put so much effort into this campaign,” he says.

“There is no doubt that a united effort by the local government trade unions, with the support of PCS and FDA, also contributed much to a successful outcome.”

More than 1.4 million public sector employees were prepared to walk-out in protest at the legislation that would have raised pension and retirement ages in local government in England and Wales from 2005 and threatened to do the same in Scotland from 2006.

Strike action planned for 23 March 2005 was called off when the government met the unions’ demands.

“There’s been a gut reaction,” says Fysh. “ People are really angry that the government tried to push this through with no negotiation, they understand there is a problem and there needs to be change but they expect a discussion to take place.”

Membership of the Oxfordshire county branch has gone up by 10% in the past three months. Fysh said the campaign has done his branch a lot of good.

“The strength of feeling has been enormous and universal,” he says. “We had a really high turn-out for the ballot and six to one voted in favour of industrial action.”

His branch’s strategy has been to be as visible as possible. Fysh along with two other full-time officials did enormous amounts of touring and recruited and trained stewards so they themselves could go out and recruit in the workplace.

“It’s important to be approachable and really understand people’s concerns,” he explains. “An issue like pensions is a key recruitment tool as they are relevant to everyone and it has really helped us break down barriers with people who are not traditional trade union members.”

Branches have not only kept their profile high in the workplace: they have also ensured the pensions debate was always on the agenda through lobbying and letter writing.

The only other issue on which MPs have had so much correspondence is foxhunting. 204 MPs signed the early day motion and they did that because of the pressure UNISON members put on them.

Now the strike has been called off the next phase of talks will be crucial to the final outcome.

The negotiations need to be evidence-based. If the employers say that they need to make changes because people are living longer UNISON will insist that this claim is substantiated.

Information gathered by the branches has already proved essential in the recent negotiations and all further information obtained on local funds, local membership of the scheme and employer contribution stories will be an important bargaining tool.

Branches need to stay active for the next phase and they will continue to get high numbers of queries from people interested in joining.

"People are still calling in to find out about joining even though the strike is off,” says Glasgow City branch secretary David O’Conner.

“We’ve had people coming to our offices and asking for application forms and signing them straight away.”

The Glasgow branch has literally had hundreds of new recruits. According to O’Conner the new members are a mix of starters, employees switching unions and people who dropped out of the union years ago. A surprising number of young people have joined up because of concerns about the pension scheme.

“The whole stewards network has been working really well and they’ve been getting lots of information out to the workplace.

“People have been joining because they’ve seen what a key part UNISON is playing in negotiating with government and that we’re really achieving something.”

Story by Nathalie Towner

Respond to this article

FACE-TO-FACE RECRUITING

Face-to-face recruiting is our best tool and gains more members than any other method.

If you have a disparate workforce then use internal mail to send materials to non-members in outlying workplaces, but remember to follow it up with a friendly phone call.

Opening gambit
"I have been talking to some other people and they think…"
"We have been trying to get people together to…"
"UNISON is concerned about…"

What to say next
Identify issues. Start by using general questions and then narrow the focus:
"How are things going here at work?"
"What has changed here recently/over the last…?"
"What would you change if you could?"

Learn about the worker and workplace
"How long have you been working here?"
"What is your job/role?"

If you are already aware of an issue, use this to open up the conversation
"Are you worried about…"
"What is happening about…"
"How do you think you and your workmates could be affected by…"

Some general points
Listen and ask questions for at least 70% of the time when you first meet a potential recruit.

Identify any concerns; don't make promises but highlight that there may be hope.

Recognise that concerns about joining are real and acknowledge them. No large organisation is perfect - be honest about the union.

Bear in mind that potential members are more likely to be recruited by colleagues they know and trust.

You can find more tips on organising a campaign in Making a change — UNISON’s guide to campaigning, stock number 1971.

 

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