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The importance of the steward’s role
One of a steward's most vital jobs is recruitment. Organised workplaces with a high density of membership give UNISON greater influence with local management and employers.

Members will have more confidence in their ability to change things, including much higher chances of winning recognition where it doesn't already exist.

Organised workplaces will also give UNISON greater clout with other trade unions in the same environment.

They will have more stewards, safety reps and workplace contacts who run the union locally and ensure the branch is representative.

All this means the union will have greater influence locally and nationally, which helps UNISON campaign to improve public services, to stop discrimination, for equality of opportunity and for better pay and conditions of service.
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Despite the ordeal of a frightening two weeks in hospital, committed steward, Peggy Byrom still managed to sign up nine new UNISON recruits

A convincing bedside manner

Peggy Byrom didn’t let a trip into casualty get in the way of her union activities. Her subsequent two-week confinement in a coronary ward led to nine new recruits for UNISON.

Byrom is a well-known figure around Manchester Royal Infirmary and for the past 30 years she has worked there as a healthcare support worker.

But it is her work as a union steward for the central Manchester healthcare trust branch that has made her a familiar face to so many different people at the hospital.

She is also chair and welfare officer for her branch but is adamant that her most important role is that of steward.

Her popularity with staff became evident when Byrom was hospitalised. She collapsed at work and was sent straight to casualty where she was diagnosed with a rare and serious heart condition. Although she soon felt better in herself she had to be kept in for observation.

This meant she was well enough to receive visitors which is just as well as they just kept coming.

“When I was first moved on to the ward the other patients thought I must be someone important as I was just getting so many visitors,” she explains.

In fact up to 60 people a day were dropping by to check up on Byrom – the ward eventually had to turn people away as it couldn’t cope with the sheer volume.

It wasn’t just the visitors Byrom was getting to speak to but also the other patients and the staff looking after her.

“As people were aware of my role in the union the nurses looking after me starting asking me about the significance of Agenda for Change.

“I would ask if they were a UNISON member and then simply talk them through the issues.”

Byrom believes the best strategy behind successful recruitment is to simply talk to people.

“The bully boy tactics are well and truly over, the best thing to do is to just talk common sense.”

The staff looking after Byrom were also impressed by the range of people coming to visit as it reflected just how involved the union is with all aspect of hospital life.

“They were asking me how come I knew people working at all the different levels in the hospital.

“I had representatives from every bit of the hospital visiting such as the chief exec, midwives, porters, caterers, switchboard staff, the bereavement team and lab technicians.”

Byrom was getting so much interest in UNISON that she asked one of her union colleagues to bring over some recruitment packs

“We’ve so much going on at the hospital right now that people were really keen to find out what UNISON’s involvement was.

“Not only is there Agenda for Change and issues surrounding contract workers but we’re also in the middle of PFI so the hospital looks like a building site and there’s no car park and staff really need to know what is happening with that.”

Byrom explained how UNISON sits on all the committees and so is actively involved in all the issues that concern staff. She also told them about all that UNISON has already achieved for the hospital staff.

The nine new members that Peggy recruited while in hospital came from a range of backgrounds including nurses, auxiliary staff and even the lab staff that come round to take blood samples.

“People are far more likely to approach you when they see you in person even though the union office is only a minute down the corridor.

“It is really important to consider how you listen to and answer their concerns as this will really help to promote membership.”

Byrom is now back at work and has finished working on a successful recruitment week for the union where they managed to sign up 54 new members.

‘You should never miss an opportunity to recruit, it’s all about knowing how to listen,” she advises.

Story by Nathalie Towner

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The recruitment campaign
Backing up the efforts of stewards such as Peggy Byrom is UNISON's latest recruitment drive that kicked into gear this autumn.

Central to the effort is a new television advert broadcast across terrestrial and digital channels which ran throughout October and will be rerun in January.

The ad, funded by the union's general political fund, was a ground-breaking communication aimed at making the case for trade unionism.

UNISON general secretary, Dave Prentis, said the advert has a powerful message about the strength of trade unions.

“UNISON's membership has consolidated and started to grow steadily, but we need to recruit 145,000 members each year just to stand still,” he said.

“Last year we recruited 148,755 new members, that's 407 a day – an enormous achievement, but one we want to build on. That means thinking of new and innovative ways of reaching out to potential members.

"Television is a very effective way of bringing the message directly into peoples' homes that, with UNISON behind them, they are not only protected at work, but their voice will be heard where and when it counts."

 

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